Boomtown Brewery is located in the Arts District of Downtown Los Angeles. It’s a place they’re very proud to call home. Despite the rapid change in the neighborhood, they’ve made it a point to stay true it's history and work with local artists.
One of the ways that they work with artists is to offer them some canvas space on their cans; featuring their work on “Artist Series” releases. I was humbled to be invited to do a design for their next batch I jumped at the opportunity to work the Boomtown guys again.
Part of Boomtown’s branding is their irreverent love affair with Los Angeles. With beers named “Limelight”, “Ingenue”, “Personal Assistant” and “Nose Job” it's easy to laugh at the place we call home. I wanted to keep things “LA” and pay homage to one of the great artists of LA, Charles Bukowski. The design features tons of easter eggs from his writings and life. I wanted the design to be explorative and to continually have new things to find. Something a little different for the market.