Peabodys are prestigious awards honoring stories that matter across radio, television, and digital media. Throughout its history, Peabody has recognized some of the most influential stories and storytellers in media, from Edward R. Murrow to Breaking Bad. Over the brand’s history, it had established great equity in their gold award and George Foster Peabody’s likeness. Our goal was to create a modern logo that pays homage to Peabody’s history and provides a timeless aesthetic that can serve Peabody well into the future. A stationery suite, in addition to digital templates, were designed to visually represent the prestige and excellence the brand is associated with. A full visual identity was also developed for the 74th Annual Peabody Awards that used the logo’s aesthetic as the foundation for printed event collateral, event signage, and the on-air show package.

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