For the first time, Jagermeister purchased outdoor media in the states, and in true Jäger form, they went big. Every metro in the United States had mass media buys. Boards of every size, station dominations, phone booths, and taxi toppers. If they could brand it, they did. My role included design, copy writing, print layout and production (both design and management of production team). These are a sampling of the campaign in New York.

Three years after this campaign launched, I got a text from a friend who had been a production coordinator on the project, and had recently moved to the East Village. It was simply this picture. Glad to see that it's still out there making a positive impact on people's lives. 
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