HTC partnered with The Eleven Agency to create branded launch experiences for their mobile devices. We planned parties in major metros around the country. Live music, signature drinks, and a branded environment enabled us to keep our audience entertained and engaged with our new devices. For those launch parties, I designed and developed freestanding, branded kiosks that could be easily transportable from event to event. They were also designed to have interchangeable face plates. That year HTC launched over 20 devices for various providers and platforms. This case study shows the final kiosk design at an HTC Aria launch, as well as subsequent event collateral for various devices including evites, banners, and printed materials.

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