When former Viacom Media Networks President Van Toffler left to co-found Gunpowder & Sky, he reached out to Imaginary Forces to help brand the new digital media production and distribution company. With a broad range of content under development, the G&S team wanted to see a range tonally to the initial logo developments: clean and sophisticated, to gritty and cinematic, to playful and exuberant, but all typographic. Creative Director - Karin Fong / Designer - J. Collins

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