Working with co-founder John Rankin, I developed this visual identity for Boomtown Brewery. The intent was to visually reflect the unique aspects of the brewery. 1. The brewery's focus on crafting old world, unfiltered, full-flavored beers. 2. The brewery's love for the city of Los Angeles, and its continual draw for thousands to move and pursue their aspirations to make their mark on the world. 3. Embracing the community that has made the LA arts industry a global influential; to be a haven and an expression of what their home, the Arts District, is all about.