Style frames for the Beats Powerbeats3 launch. The brief on this one was pretty simple. The client had provided basic brand elements, the pink/blue/grey palette, and a single typeface. My job was to design style frames and board out the spot using different type treatments and color usage to provide differing tonality. The first being a clean and bold. The second be very "swiss" or inspired by the international style, and the last being a more elegant, or premium feel.