Art Direction and Design for the "Aperol Brunch Society" campaign, and global Art Direction of Aperol product photography.
The idea was to transform brunch from a meal, to a movement. Acting as Design Lead, myself and the creative team at Mistress built a campaign around inviting social influencers to participate in the best summer job ever: GET PAID to drink aperol spritz and brunch with your friends at the hottest new restaurants in Los Angeles, New York, San Francisco, and Miami.
All you had to do to apply, was submit a 15 second Instagram video describing why you deserve to #BrunchForALiving as the "Chief Brunch Officer." Because it was obviously a job worth applying for, we were able to get key influencers to not only come to us, but with original branded content, for free.