With today’s landscape rapidly evolving, ABC’s leadership group recognized the brand needed to adapt to meet shifting audience expectations and reinforce the relationship between brand, content, and platform. In an effort to extend the current brand language to include movement and energy, this lighting concept was developed. The idea was that the ABC logo itself housed the energy, and when unleashed, the worlds and characters of their properties were unleashed. While each one, unique and vastly different from the other, what unifies them is ABC.

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